Guide: How to properly train yourself on Google Ads?

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Guide: How to properly train yourself on Google Ads?

10/12/2022 12:00 AM by SeoToolse in Marketing

Having an accurate understanding of how Google Ads works is essential to avoid losing money. A company that wishes to promote itself through Google Ads must be aware of the vast scope of this platform, otherwise their efforts to take advantage of it will be in vain. Mastering the benefits of this service is not an easy task. There are numerous features that allow for the optimization of the performance of this Google service. The configurations that enable an ad to acquire the desired presence are very extensive, to the point where Google itself works with experts who provide this coverage.

In the world of SEM, Search Engine Marketing, knowledge of this tool enables a company to invest wisely in advertising. Every penny invested has a high rate of return, as the message truly reaches the potential customer.

Guide How to properly train yourself on Google Ads

The benefits of training and becoming an expert in Google Ads

There are several advantages to mastering the tool offered by Google Ads. The success of this platform lies in its segmentation, which is based on very strong databases. The essential factor lies in all the Big Data that Google has managed to collect through its servers.

Therefore, if a highly targeted segmentation is achieved, the probability of capturing customers with ads is high. In general, the benefits of mastering the scope of Google Ads are reflected in the following:

  • The message is projected to a specific audience.
  • The message will not be exhausted by being seen by people who are not really interested in the product and/or service.
  • You can take advantage of different formats to captivate the potential customer.
  • The configuration based on keywords strengthens the visibility of the ad.
  • It allows you to recognize the results of your campaigns. And this, in turn, strengthens the optimization of one campaign to another.
  • It guarantees a certain rate of return by allowing the viewer to purchase the product.
  • It allows for proper investment and promotes the competition of the company compared to other companies.

Where to get trained in Google Ads?

But where to get trained to make the right judgment on this platform? Yes, it is important to get trained and have an idea of the scope of Google Ads, whether you want to work in this field or you run a company that wants to work with an SEO agency.

Below is a summary of some of the options you have to master the scope of Google Ads.

Google Training Workshop

Yes, the Google platform itself offers first-hand training on its tools. In fact, most of the courses they offer are free. In other words, you can learn the basics of this tool to see if it's worth investing in more advanced training.

An interesting aspect of this training is that many courses, although they are free, offer certification. In this case, however, you have to pay additional fees to obtain the certification. So, if you want to work as a Google Ads expert, this is the most important platform for that.

To learn more:


The YouTube platform has a large number of YouTubers who offer their knowledge in this field. There are many videos where you can learn everything you need to know about Google Ads. In this sense, you can ask any questions you want.

Try to use our free tool : YouTube Thumbnail Downloader

Many of the YouTubers who offer this Google Ads training are actually professionals who have received all their knowledge in the same courses offered by Google.

Online courses taught by experts On the other hand, if you do a search in the same Google search engine, you can find free courses on many pages. And just like on YouTube, you can find real gurus who will offer to train you, although for a fee for their courses and personalized advice.

Investing in a professional in this sector is a good investment because the learning process is very well targeted. You will have the opportunity to get in touch and communicate with a person who will respond in depth to your questions.

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