9 methods to optimize your Google My Business listing to boost sales. Plus, an opportunity to learn how to implement an SEO strategy to convert leads.
How to optimize your Google My Business listing to generate sales You can achieve 80% of your results by dedicating just 20% of your efforts to local optimization. Curious to learn how? (Google Index verification). Google My Business is a free listing service provided by Google that displays your business operations, reviews, messages, photos, and more.
Most people consider GMB just another way to display information about their business. But it's not!
You're wasting money if you're not fully utilizing Google My Business. When used correctly, GMB can be a powerful tool and bring in a lot of new business!
How? Read on...
Allowing your audience to deduct or make assumptions about you is a bad idea. Make sure your registration details include enough information. Try to give GMB as much information as possible.
If you've just put your NAP (Name, Address, Phone) on your list and hoped for the best, let me inform you that you're wasting your time.
Also, check that the information you have placed on the list matches what you have on your website.
Inconsistencies in data will have a negative impact on your search engine optimization.
This is key to accessing all the features of GMB. You'll need to enter a code that will be sent to your business address to authenticate your listing.
Authenticating your business is essential if you hope to get business through GMB. A user wouldn't want to transact from an unconfirmed listing because there are so many fake business listings every day.
After verification, keep an eye on all Google emails in the inbox linked to your Google My Business listing. If Google believes an account has been inactive for a long time, it may cancel the listing verification.
Google My Business had descriptions. They disappeared overnight, and businesses were left without descriptions, leaving users to assume your products and services.
The good news is that...
Business descriptions are back!
You can set your business to your audience and explain what sets you apart from your competitors using Google My Business descriptions.
The character limit for Google My Business descriptions is 750 characters. As a result, you can get your message across to consumers while also optimizing the listing with relevant keywords.
Increase the number of reviews you receive (and respond to them)
According to Neil Patel's description in one of his writings, Positive feedback equals purchases. More positive feedback equals more sales. 90% of consumers read reviews before making a purchase because everyone appreciates a second opinion.
Ask for feedback from your customers. However, getting reviews will not be enough. You must acknowledge their existence.
They are all there! There are positive, negative, and neutral aspects.
Make sure your business opening hours are correct. For any special events, make sure to update your working hours. Make sure you don't lose customers because your opening hours are incorrectly displayed. Also, make sure to update your listing if payment options have changed.
When selecting a category for your business, be precise. Think about the terms you want to target. But be careful not to stuff too many keywords into your list. (Keyword Position Checker). Keep in mind to be specific. If you own a "nail salon," do not put "cosmetology."
Also, learn how to boost your traffic with top SEO tools
According to Google, businesses with photos receive 35% more website visits and 42% more requests for driving directions on Google Maps.
Adding pictures of your business to your website is an excellent way to give your customers a behind-the-scenes look at what you do... and it can help promote your business.
People want to see the real face of your business, not stock photos. They want to know who you are, what you do, and where you are located.
Your profile picture is the most crucial image in your GMB listing because it receives the most exposure and has the most impact.
The cover photo, on the other hand, is crucial because it appears front and center in your listing. Other photographs, depending on the business you are in, may be included, such as photos of the inside and outside of the business, items or services your business provides, your staff or employees, or any other image that summarizes or describes your business.
Videos can also be added. it should include the following:
In 2017, Google rolled out its 'POST' feature to all businesses. You can use this tool to add changes and offers to your listing. You can use the platform to promote current discounts, share information about new products/services, or promote any special events for free.
You can add text, photos, gifs, and even call-to-action buttons like "Buy," "Sign up," "Learn more," "Get an offer," "Book," and so on to Google Posts.
Only after you have verified your Google My Business account can you create content.
Unless you specify a shorter time frame, Google My Business Posts expire after seven days. Therefore, when writing the post, keep the timeline in mind.
Google My Business displays information about your business to potential customers. It allows you to engage in conversation with your customers.Not improving your Google My Business listing is like not answering the door when a customer knocks. It's a unique opportunity! Local SEO takes work, but it can pay off handsomely. On top of that, it's completely free!
